ugly marketing
Sunday, September 28th, 2008I don’t know about you, but marketing ought to be at least visually coherent.
Had just finished some work and turned on the tv only to have the night race on. I’d just almost forgotten about it. I wonder what’s so exciting about seeing a few cars racing against each other.. much the same as I wonder why people are interested in football. I never quite get it.. but nonetheless, I thought I’d try to give it a chance.
I remember Johnnie Walker, Red Bull, DHL, Bridgestone, Shell, Vodaphone, ING, RBS, etc.. but I must say Singtel has the ugliest aesthetics in their choice of places they choose to put up their logos and just the way they choose to do it! Or maybe it’s just ugly logo. Look, it isn’t about how many times your name appears, but rather, what kind of image is created when your logo is viewed. To me it is, too much of my money is wasted on ugly marketing. Why don’t you put the money in bettering our reception or lowering our charges?
I like, however, the Uniquely Singapore logos. Classy. Noticeable, and made me remember that it was happening in Singapore. Our name has got to be out there!
On a completely different note from marketing… At about 8.40, things started to get interesting, and I suddenly felt some things about why people like this. The spills and thrills; that’s what it is. I was worried if the driver is alive. At the same time, questioning why people would like to see another human being being hurt / killed (think wrestling as well). I guess it’s the strength that people have to STAY alive. It was also when I noticed some dude carrying a beer cup from a high vantage point. Nice.
















